Swim to STAY Fit
I designed this for my employer's fitness and exercise web portal. The target audience is active adults.
For the design, I chose images primarily shot with a shallow-depth-of-field, and with plenty of negative space. I employed a transparent, vector swoosh that is overlaid on every image. Parts of each image were masked to appear either in front or behind the swoosh, creating a sense of dimension and movement. The swoosh has an aquatic feel that ties into the theme of the course. Its omnipresence organically links each scene to the previous. Many scenes feature semi-transparent vector objects that are subtly animated to emphasize the narration.
This course features three interactive roll-over activities.